JORDAN WATKINS
I am a highly experienced marketing leader with a proven track record of driving award-winning campaigns. With 9+ years of experience, including 5+ years agency-side, I have worked across QSR, CPG, tech, finance, tourism, hospitality, healthcare, and government. I specialize in translating business objectives into impactful B2C and B2B advertising to drive growth, cultural relevance, and brand affinity.
NOTABLE Awards & campaign Successes
Award-Winning B2B Rebrand & Launch Campaign | Unisys, Keep Breaking Through
The Drum Awards 2023
B2B Rebrand/Relaunch of the Year
Transform North America 2023 Awards
Gold - Best Creative Strategy
Gold - Best Visual Identity
Gold - Best Implementation of Brand Development Project
Highly Commended - Best Brand Evolution (Corporate)
ANA Business Marketing B2 Awards 2024
Silver - Professional Services and Integrated Marketing Program (Large Enterprise)
​Silver - Industry Sector Spotlight Award for Business
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Campaign Performance (18 Months):
Drove the highest-ever website traffic in company history (2023), with a +19% QoQ increase from high-value clients.
Expanded LinkedIn audience by +26% post-launch, boosting brand awareness.
Contributed 34% of total qualified pipeline, influencing 10-figure opportunities.
Drove a 93% client renewal rate, reinforcing brand trust and loyalty.
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B2B & B2C Rebrand & Launch | AMD: Together We Advance_
44% revenue increase
31.3% total CPU market share growth
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Recruitment & Retention Social Video Campaign | U.S. Army Reserve: Dual Pursuits
86% of monthly recruitment leads attributed to the campaign
44% lower cost per lead compared to static content
9,365 website visits, generating 588 qualified leads at a 6.28% conversion rate
B2C Elevated Social | Almond Breeze Banana #APEFUEL
​135MM earned media reach
$1.25MM earned media value
B2B & B2C Visual Identity Development & Brand Launch | Polly: Get It Together
5,400% growth in coverage contracts
2.5MM+ insurance quotes generated
700 new dealer partnerships secured